top of page

5 Points that You Should Know for Launching Your Online Store Selling Japanese Skincare Products

Updated: Jun 8



Are you considering starting an online store to sell Japanese skincare products? With the global popularity of Japanese skincare on the rise, now is a great time to jump into the market. In this article, we'll explore five essential points to help you kickstart your journey into the world of Japanese skincare ecommerce.




1. Thorough Market Research

Before diving into the world of Japanese skincare ecommerce, it's crucial to conduct thorough market research. Get to know your target audience, understand their skincare needs and preferences, and identify your competitors. Research industry trends to stay ahead of the curve and ensure your product selection resonates with your target market.




2. Curate High-Quality Products

Japanese skincare products are renowned for their high quality and effectiveness. Curate a selection of premium products from reputable Japanese brands that address various skincare concerns. Consider offering a diverse range of products, including cleansers, moisturizers, serums, and masks, to cater to different skin types and preferences. (Check our website for available line-up)





3. Forge Strong Supplier Partnerships

Establishing strong partnerships with reliable suppliers or distributors is essential for sourcing high-quality Japanese skincare products. Prioritize suppliers who can provide authentic products, consistent supply, and competitive pricing. Ensure clear communication and mutually beneficial terms to maintain a reliable supply chain. (Article: 4 Reasons Why You Should Choose Omakase)






4. Develop an Effective Marketing Strategy

A robust marketing strategy is key to driving traffic and sales to your online store. Utilize a mix of digital marketing channels, including social media, content marketing, influencer partnerships, and email campaigns, to reach your target audience. Tailor your marketing efforts to showcase the unique benefits of Japanese skincare and differentiate your brand.





5. Navigate Customs Clearance Seamlessly

This is the most important point.

International shipping requires navigating customs clearance effectively. Familiarize yourself with customs regulations, labeling requirements, and necessary documentation for importing skincare products into different countries. Ensure your product packaging complies with language requirements, and gather required documents such as Certificates of Analysis (COA) and Cosmetic Product Notification Portal (CPNP) registrations before payment to the supplier. (Check the Important Information mentioned at Article: Ship to Amazon FBA with the Label Cost and Precautions)





By considering these 5 Points that you should know for launching your online store selling Japanese skincare products, you'll be well-equipped to launch your online store selling Japanese skincare products successfully. With dedication, attention to detail, and a passion for skincare, you can build a thriving ecommerce business and introduce customers worldwide to the wonders of Japanese beauty secrets.


Omakase Japan Wholesale Platform is a BtoB Wholesale Platform that provides all you needs.

Please feel free to message us to get a quote :)







150 views0 comments

Recent Posts

See All