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Eatable Vegetables Sheet - Vegheet

Updated: Sep 9, 2020

Today we are going to introduce the story of how a Japanese bring food-waste into a business.

In Japan supermarket, they only sell vegetables which in good shape. That causes a lot of food waste in Japan.

Mr.Soda turns this as a opportunity and make this 0.1mm thick eatable dried vegetable sheet - "Vegheet".

This sheet ingredient is just vegetables and agar. Do not contain any artificial colouring nor additives.

Throughout more than 20 years investigation, finally it tastes just 100% the same as its original. Carrot sheet is sweet. Moreover, it's crispy like having snacks!

With the condensation, One sheet of Vegheet contains more nutrition than 100g of its original.

Taking Carrot as an example;

100g Carrot contains 0.6g Protein and 2.7g Dietary fiber while Vegheet's 6.7g and 43.5g.

No doubt it will be one of the best choice for vegetarian ;)

There are lots of ways to enjoy Vegheet.

1. Spring roll/ Twister

Wet the sheet with water spray or finger than simply wrap with the colors you like.

2. Dessert

As Vegheet contains Agar, so you can just melt it the juices you like and re-shape it into jelly.

Recommended to melt one sheet in 150cc juice.

Kids will definitely like it ;)

Vegheet got many awards in Japan.

Here's the partial excerpt from WIRED when Vegheet got WIRED Audi Innovation award in 2018.

The Ingredients used are only vegetables and agar. Originally we applied the technology of dried seaweed machine, and made it into a sheet - Vegheet. Its colorful outlook and tastes give new idea to the dining table. First starting with Carrot, Japanese white radish, then Tomatoes and pumpkin. Now Vegheet is being sold in Big-chain stores throughout Japan.

"We can't catch up the demands even we work in 24-hour shift." Mr.Soda said while his hand is holding a cracked carrots that supposed to be a waste. By re-suing these non-standard vegetables, farmers got extra income and the business itself creates job opportunity of manufacture industry in Nagasaki where young people are tend to move to big city.

── I bought a carrot and radish beet and ate it, but I was surprised that it was just the taste of vegetables! There are lots of amazing feedback.

Consumers seem to like the idea of using non-standard vegetables. It make the consumers feel like the different of era. We heard from some of the distributors said that Vegheet could probably the first hit product that took the "non-standard vegetables" as a selling point. The market is accepting it, it might imply that we just meet the great turning point. And we might probably change consumer's mind. We would be grateful if it is truly a product that give a new sense of value.

We heard good feedback from overseas restaurant as well. We start selling in Europe, America and Asia. We heard feedback from consumers that their kids who used to hate vegetables can eat Vegheet a lot. Wrap the salad as an instant breakfast has shorten their time and habit. It also surprised me that elderly also like Vegheet as it melts. They have difficulties in eating hard vegetables like pumpkin, and even lettuce is hard to chew.

We targeted 30s to 40s women but Vegheet is much more popular to all ages than we thought.

(Above All Photo credit to Vegheet and itoyokado)

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