Navigating the EU Market: J-Beauty Compliance and Our Growing CPNP Portfolio

The fascination with Japanese beauty—"J-Beauty"—is no longer just a trend in Europe; it has become a staple for those seeking minimalist, high-performance skincare. However, for many retailers and enthusiasts, the biggest challenge isn't finding great products—it's ensuring they meet the rigorous safety standards of the European Union. To bring the best of Japan to your doorstep safely and legally, we have been working tirelessly behind the scenes on CPNP (Cosmetic Product Notification Portal) registrations. Today, we have some exciting milestones and upcoming opportunities to share.

CPNP Registered

NowLd is Market-Ready

As we shared in our previous feature blog, we have successfully completed the CPNP registration for NowLd through a direct agreement between the manufacturer and our EU partners.

NowLd represents the pinnacle of "nature-meets-science" skincare, and its compliance marks a major step for its presence in Europe. If you missed our deep dive into this brand’s revolutionary philosophy, you can find the full story here: [NowLD: A Japanese Beauty Brand Revolutionizes Skincare for the European Market]

Open for Discussion of CPNP Registeration

5 Brands show their interests to partner with EU buyers

We are excited to reveal that we are currently working closely with several renowned manufacturers to expand our CPNP-registered lineup. Our goal is to bring more diverse J-Beauty solutions to the EU market.

We are currently evaluating and coordinating the registration process for:

• Global Style Japan: The creative force behind the popular "LUFT" hair care series, focusing on effortless styling and hair health.

  
  

• Pureal: Known for their high-performance sheet masks that target skin clarity and barrier repair.

  
  

• MOZUKU:  A specialized skincare line utilizing the intense hydrating power of Fucoidan, extracted from Okinawa’s premium sea minerals (Mozuku seaweed).

• Tokyo Aloe: A heritage brand with over 60 years of experience in organic aloe-based skincare.
  

• Vess : A specialist manufacturer of professional-grade hairbrushes including Honey Comb and scalp care tools.

Looking for a Business Partnership?

We are actively seeking companies, distributors, and retailers interested in these upcoming brands. Whether you are looking to handle these products in your own market or are interested in collaborating on future CPNP registrations, we want to hear from you.

Fill up the form for the next step.

J-Beauty Brands Already Making Moves in the EU

As part of our ongoing market research, we've observed that several prominent J-Beauty brands appear to have already taken steps toward CPNP compliance, signaling their readiness for the European market. We wanted to highlight these brands as examples of the growing trend of Japanese cosmetics entering the EU:

• LuLuLun: The undisputed leader in daily-use sheet masks.

• Kikumasamune: Deep hydration rooted in traditional sake-brewing expertise.

• &honey: A global hair care sensation focusing on the moisturizing power of organic honey.

• BCL: The creators behind the viral "Saborino" morning masks and "Cleansing Research" AHA soaps-innovative products for a busy lifestyle.

  If you're interested in carrying any of these brands, you can explore wholesale purchasing options on our platform.

Please note that while our research suggests these brands have pursued CPNP registration, we recommend independently verifying their current registration status and Responsible Party information before importing into the EU.

Get in Touch with Us If you have an interests in distributing Japanese brands or would like to learn more about our CPNP-compliant collection, please contact us via the inquiry form . 

Let's work together to bring the best of Japan to the European market.